[meet] »
Each week, the verb [ICT] team will answer your burning (or not-so-burning) questions. Is there something you’d like to know about us? E-mail the editors or leave a comment.
It’s 9 p.m. on Friday. Where are you and what are you doing? How about 7 p.m. on Wednesday?
I have graduate classes at WSU on Thursdays, so I spend a lot of Wednesdays studying at places with free wi-fi. Hopefully on Fridays at 9 p.m. I’m either at Mort’s or Lucky’s with friends. – Ashley Perkins
Wednesday: I am pacing my house waiting for Glee …
[think] »
Guest post by Ross Haskell
In the groundbreaking marketing book – The 22 Immutable Laws of Marketing – Trout and Ries succeeded in creating a short work that had an enormous and lasting impact on the entire marketing profession. Many consider this 130ish page text as some kind of religious artifact – a marketing bible of sorts. One CMO (Chief Marketing Officer) I worked for actually encouraged our entire marketing team to read it several times a year. While many predictions in the book have been overturned by …







